Will the warning shots from giants like Unilever and P&G break digital growth?
While Federer and Nadal will look to reignite the flair and fight they showed to reach last year's final, 2018 could have a different script at play.
Top seed Novak Djokovic was tested by net-charging Spaniard Feliciano Lopez in a duel of volleys and passing shots before booking a berth in the semi-finals of the US Open in the wee hours of Wednesday.
Second seed Sloane Stephens was shocked 2-6, 6-4, 6-2 by Germany's Andrea Petkovic in the second round of the Citi Open on Wednesday, disrupting the American's buildup to her US Open title defence.
The 28-year-old Spaniard sustained the injury in practice last month and has been training with a cast on his right wrist, forcing him to miss the Rogers Cup in Toronto and last week's Cincinnati Open.
Rafael Nadal was exhausted yet exhilarated following his emotional return to action at this month's Rio Olympics after an injury-absence and is looking forward to gearing back up for the US Open starting on Monday.
Second seed Angelique Kerber stayed on track in her quest to unseat Serena Williams as world number one by beating Mirjana Lucic-Baroni of Croatia 6-2, 7-6(7) on Wednesday to reach the third round of the US Open.
Mattis attracted controversy in 2005 when he said 'it's fun to shoot some people'.
World number two Simona Halep beat Maria Sharapova 6-2, 6-2 in the China Open third round on Wednesday for her first win over the Russian in eight attempts.
Eugenie Bouchard was hailed as the new face of women's tennis just 12 months ago but the Canadian's downward spiral continued on Tuesday with a humbling 6-0, 5-7, 6-2 loss to Swiss Belinda Bencic in the opening round of the Rogers Cup.
Four more performances like that at the O2 Arena this week should guarantee Andy Murray will end 2016 leading the pack.
Till high school, his medium of learning was Marathi. Later, he completed his doctorate under Neil Armstrong's guidance. He has travelled to close to 50 countries, sold $350 billion worth of aircraft. Anjuli Bhargava meets Boeing SVP Dinesh Keskar.
Karolina Pliskova ruined any chance of another Flushing Meadows sister showdown as she claimed a dramatic 4-6, 6-4, 7-6(3) win over sixth-seeded Venus Williams on Monday to reach the US Open quarter-finals.
With three of the four Grand Slam titles and a record six Masters Series crowns scooped up in a year of domination, Novak Djokovic could be forgiven for using the ATP Tour Finals in London as a well-earned lap of honour.
Flavia Pennetta crushed Romanian second seed Simona Halep 6-1, 6-3 to kick off a packed day of action at the U.S. Open on Friday with a stunning upset that put the Italian into her first Grand Slam final.
Terming Barack Obama as an "incompetent president", 70-year old Trump claimed that the US president did not know what he was doing.
IMAGES from Day 8 of the US Open on Monday
Roger Federer clinched his first title of the season before the start of his Wimbledon defence when he battled back from a set down to beat Russia's Mikhail Youzhny 6-7(5),6-3, 6-4 and win the Halle Open on Sunday.
The duo of Sania Mirza and Martina Hingis sailed into the 10th final of the year at the Women's Tennis Association's (WTA) Finals after beating Chinese Taipei's Chan Hao-Ching and Chan Yung-Jan in straight sets, in Singapore, on Saturday.
Ukrainian fourth seed Elina Svitolina powered into the third round of the U.S. Open with a 6-4, 6-4 win against Russian Evgeniya Rodina on Thursday.
Federer has been brandishing an aggressive style of play, forcing the action and rushing in to half-volley weak second serves to forge an advantage.
The United States Tennis Association (USTA) will reveal plans to build a retractable roof over the centre court at Arthur Ashe Stadium as part of major changes to the U.S. Open venue in Flushing Meadows.
Factbox on Wimbledon champion Marion Bartoli, who announced her retirement from tennis at 28 after a second round loss at the Western and Southern Open in Cincinnati on Wednesday.
Fourth seed Angelique Kerber's bid for consecutive Grand Slam titles ended when 29th seed Dominika Cibulkova defeated the German 3-6, 6-3, 6-3 in the US Open third round on Saturday.
A summary of Tuesday's action at the US Open.
Maria Sharapova's mix of grit and power were enough to see off American teenager Sofia Kenin 7-5, 6-2 in the third round of the US Open on Friday.
A summary of sports events and sports persons, who made news on Friday.
Rafael Nadal was cautious about predicting how his body would hold up in the run-in to the US Open on Wednesday but did reveal that he had not missed the grind of the tennis tour during his absence from the game.
10 things you should know about the new (and 1st Indian-origin) editor-in-chief of Vanity Fair.
Having pulled out of the Brisbane International tournament through injury for the last two years, Maria Sharapova might consider it a victory in itself if she actually gets out on court at the Pat Rafter arena on Monday.
Ailing knees, Father Time and even a resurgent Victoria Azarenka stand in the way of Serena Williams clinching her seventh Australian Open title and giving her one more shot at an achievement that would cap her storied career.
The returning Scot also announced his withdrawal from next week's Rogers Cup in Toronto.
Serbia's Novak Djokovic is the top seed in the men's draw which includes five-times US Open champion and 17-times Grand Slam winner Roger Federer as seventh seed - his first time the Swiss has been placed outside the top three in a Grand Slam in over ten years.
Images from Day 4 of the US Open in New York on Thursday.
Bernard Tomic is set to sit out the Australian Open after Tennis Australia (TA) decided not to award him a wildcard to the main draw, the organisers said on Thursday.
Eugenie Bouchard proved again she is a player for the big occasion by powering into the second round of the US Open with a 6-2, 6-1 demolition of Olga Govortsova on Tuesday, bringing a smile to the player hyped as the future face of women's tennis.
After 17 trips to Flushing Meadows and six US Open titles Serena Williams did something on Thursday she had never done before -- win a match indoors.
The 30-share Sensex ended down 208 points at 28,261 and the 50-share Nifty closed 64 points lower at 8,571.
A ruthless Sorana Cirstea took full advantage of Karolina Pliskova's patchy form at the China Open on Thursday, reaching the quarter-finals as she consigned the recently dethroned world number one to a 6-1, 7-5 defeat.
YIM has been instrumental in more than 90 young Indian scientists going back to India.